Rich Howard

Rich Howard

Rich is the founder and CEO of Optimal. He has worked in web development and optimization for almost 20 years, and enjoys working with a diverse range of clients to help them solve their complex technical problems.

Seasonal Readiness – Managing 3rd parties and integrations during peak events

Websites today do not work in isolation. Often they are a complicated mix of both first party assets and code as well as additional features and functionality provided by 3rd party vendors. Prior to peak events such as Black Friday and Cyber Monday, it’s important to review your tag and vendor integrations to ensure that ...

Seasonal and Peak Readiness Intro

Every year, thousands of website owners need to prepare for peak events. For website owners in the United States and Canada, these typically occur on Black Friday / Cyber Monday and the lead up to Christmas, but may occur at different times, according to the typical schedule for your industry or a decision to market ...

10 possible reasons why your website is loading slowly

Slow websites can cost you a lot in terms of lost traffic and revenue. There may be one or more reasons why your website or particular pages are running slowly. Here are some of the most common problems that we see when fixing website issues: 1. You need to enable gzip compression. Gzip compression should ...

Cookies and performance

What is a cookie? Cookies are small pieces of information sent from a web server and stored on your computer. They are used to contain identity and browser state information. They were introduced as a mechanism to get round the fact that HTTP is a stateless protocol. Typically cookies are used for a variety of purposes: ...

Best Practices for GZIP Compression

Gzip compression, is the process of compressing files that make up your website. When compressed, the communication between the networks and the server is much faster, which results in a significant improvement in website speed. Gzip compression is used by most websites today in order to stay competitive. After all, your website visitors are not ...

10 things to consider when choosing a CDN

Choosing a CDN (content delivery network) can be a daunting task. There are a range of available solutions out there, and they can appear at first glance to be quite similar. However, when you delve into the details you will find that there are some striking differences between the CDNs. If you are going through ...